Clients: JKR . LOEWY . COWAN (London)

From roughs supplied, David created the alphabet and font he named ‘Souper’ for HEINZ SOUPS globally. Developing this instantly recognisable brand. He has drawn many Heinz product logos including the iconic “Tomato Ketchup”, “Big Soup” range, and the more recent “Taste of home” steamed Puddings range.