Wispa Chocolate Bar

Client: GOLD GREENLEES TROTT

From the five very rough characters supplied to him, David’s project was to produce a logo and an alphabet in both upper and lower case numerals with all puctuation and diacritics for Cadbury’s Wispa, this was in 1981. The product was discontinued some years later and such was the demand for this chocolate bar that the re-introduction was initiated in 2008 and the luxury Wispa Gold version in 2011, again using the original style which has become the iconic Wispa logo.